Who is Vit?
(a little about)

vit@reasonar.com
+420 733 627 496

— ABOUT ME

I help brands communicate better.

Whether you build a new company or need a refresh of a current one. I help solve problems regarding visual communication. But, also, I have a considerable overlap to related areas: copywriting, webdesign/UX and marketing. Having combined these, I think of myself as a brand identity designer.

More than fifteen years of professional experience in the field: at your service.

I started as a graphic designer in several agencies here in the Czech Republic, I gained lots of experience working for brands like Sony, mBank and many Czech love-brands. Decision to leave my warm spot at the office and starting my own little brand identity studio proved to be one the most exciting things in my life. Since then, I have served hundreds of awesome clients and helped their brands grow faster.

As a musician and Applied Informatics graduate, I thrive in structure and order, with occasional (and much wanted) diversions — and that's the way I approach problem solving and that's what I offer that to my clients. And that's what the seem to love about cooperating with me :)

Coming from "lower levels" of the brand identity pyramide, I also have a great insight into a craft part and I am able to help my clients with the activation of the newly created brands. I can watch their subcontractors for them and cut through the bullshit they are sometimes trying to pull.

— SHORT CV

Mid 80's

Born and loved, living in the heart of Europe.

1991

Took up guitar nad bass — falling for music, the art of the moment.

Late 90's

Got my first computer with an ancient Corel Draw pre-installed. Falling for more permanent craft: graphic design. Since then I was constantly trying to make a living out of it.

Late 00's

Studied and graduated from faculty of informatics in Brno, Czech Republic. Started a full-time professional career.

10's

Full-blown life — getting married to the most awesome person in the world, started my own business, becoming a father to the two most beautiful children.