Kick-scooters are all about „Kick — ride — repeat“! A key principle and building block for the whole identity. This project is a great example of client wanting something quite different than what they actually needed. I’m glad, thanks to the client also, it turned out this well — and even in business numbers, this was a major success.
— Vít Rýznar (creative direction, visual identity)
— Karel Mindless Novotný (brand strategy and narrative)
— Taka Tuka (photography)